Gap (2010)

Gap is an American worldwide clothing and accessories retailer. On October 4, 2010, Gap replaced its classic blue square logo; this reportedly happened suddenly without any announcements. Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would revert back to their old square logo. Since then, this logo has often been referred to as one of the worst logos of all time.

Logo Description
The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners.

Why It Sucked

 * 1) It was boring as it just said the letters Gap in a Helvetica font placed next to a blue square.
 * 2) It came out without announcement.
 * 3) The logo was so controversial that a week after this logo came out, thanks to a lot of protests from Facebook users, it reverted back to it's iconic old square logo, making this one of the shortest-lived logos of all time.