JCPenney (2012)

JCPenny is an American department store chain with 840 locations in 49 U.S. states and Puerto Rico as of 2020. Ron Johnson, known for introducing the first Apple retailers, became CEO of the company in November 2011. With new ideas proposed for the company, this new logo was introduced on January 25, 2012. It came into effect on February 1st.

Logo Description
The logo has a white box, interfaced with red, features a small block on the left top with letters in Gotham font saying "jcp" lowercased.

Why It Sucks

 * 1) JCPenny says it would be an American look, but has very little to do with the American flag.
 * 2) The blue box looks like it has a broken edit as it doesn't fill up the picture.
 * 3) One poll said the new logo hurt "consumer awareness" of the brand.