Renault (1971-1972)



Renault is a french multinational automobile manufacturer established in 1899 by Louis, Marcel and Fernand Renault and currently headquartered at Boulogne-Billancourt, France. They are specialized in producing vans and cars and currently affiliated with Japanese car manufcacturers Nissan and Mitsubishi.

Logo Description
The logo is almost the same as Kent's, but tilted in 90 degrees. On the middle is a transparent diamond surrounded by visible white/gray outlines on each side.

Why It Sucked

 * 1) To make matters worse, the logo plagiarized Kent's logo, another automobile company. It is the exact same logo, except it's tilted in 90 degrees. Renault was forced to adopt a new logo only a year later, drawn by Victor Vassarely and would live for 20 years.
 * 2) It looked just worse than Renault's older logos and also looked bland even for 1970's standards.